The influencers are typically made by anonymous creators who may have no qualms with reinventing the virtual individuals with new personalities.
Estimated reading time: 0 minutes, 19 seconds
Estimated reading time: 0 minutes, 19 seconds
Virtual influencers, including Lil Miquela, are growing in popularity faster than their human counterparts and may be easy to mold for marketing purposes. However, they present their own unique risks to brands. So reports Marketing Week.
The influencers are typically made by anonymous creators who may have no qualms with reinventing the virtual individuals with new personalities.