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Computer-generated Influencers Come with Risks

Friday, Mar 29 2019
CMO Tech
Written by  CMO Tech News Staff
Computer-generated Influencers Come with Risks

Virtual influencers, including Lil Miquela, are growing in popularity faster than their human counterparts and may be easy to mold for marketing purposes. However, they present their own unique risks to brands. So reports Marketing Week.

The influencers are typically made by anonymous creators who may have no qualms with reinventing the virtual individuals with new personalities.

Read the full article from Marketing Week.

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