In fact, only 11% of marketers say they have used the platform. Among those who have used it, only 27% said it was effective.
Estimated reading time: 0 minutes, 15 seconds
Estimated reading time: 0 minutes, 15 seconds
High costs, limited demographics and short video lifespans have resulted in many brands rejecting the Snapchat video platform for marketing. So reports Business2Community.
In fact, only 11% of marketers say they have used the platform. Among those who have used it, only 27% said it was effective.