Estimated reading time: 0 minutes, 16 seconds

Tech Buys Move Beyond CIO Influence

Saturday, Oct 01 2016
CMO Tech
Written by  CMO Tech News

With the rise of digital marketing and the emergence of chief digital officers, more technology is being purchased by executives other than chief information officers. So reports ZDNet.

Indeed, a recent study by Altimeter has concluded that CMOs are more likely to oversee large scale technology changes than are CIOs.

Read the full article from ZDNet.

Read 2615 times
Rate this item
(0 votes)
More in this category: « What Key Areas in Digital Marketing Need Improvement? Automated Messaging Apps Are Growing Quickly »

Visit other PMG Sites: