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Dashboards Helping to Quantify Social Media Campaigns

Sunday, Nov 06 2016
CMO Tech
Written by  CMO Tech News

In the early days of social media, marketers had no way of assessing the success of their digital campaigns and were unable to provide senior executives with data to support their efforts, but that has quickly changed. So reports TGDaily.

Dashboards are now available that can aggregate information from across platforms. In addition to helping with assessing return on investment, dashboards are also helping marketers track trends and be more responsive to the interests and needs of clients and prospects.

Read the full article from TGDaily.

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