In addition to providing guidance for measuring digital audiences, the standards are also part of an ongoing effort by the Council to develop standards (PDF) for cross-media measurement.
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Written by CMO Tech News
Jennifer Sey, brand president at Levi’s and mother of four, says she was pushed out of her job because of her COVID-19 views and her advocacy against virus-related school closures in California. So reports The New York Post.
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Written by Peter Ortiz
Women make up 50% of the country’s population and only account for about 24% of…
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Written by Karen M. Rider
It’s been called the most volatile job in the corporate leadership suite.
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Written by Karen M. Rider
Brands have frequently embraced evergreen content that is able to continually generate traffic and maintain…
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Written by CMO Tech News
The position of chief digital officer has existed primarily among telecommunications companies, but is likely…
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Written by CMO Tech News
Luxury fashion company Balenciaga is going to court against the production company behind its spring 2023 ad campaign, which enlisted stars from Nicole Kidman to Bella Hadid.
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Written by CMO Tech News
Taco Bell has created a billboard that will dispense cheese…
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Written by CMO Tech News
Church’s Chicken, which is a fast-serve restaurant chain that was…
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Written by CMO Tech News
Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and…
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