The article outlined a guide to marketing orchestration, how to combine pieces of information and how to use the result for better targeting. Data is the driver that fuels critical marketing and business decisions, Harel notes. The crux is that there is so much data available out there that CMOs are drowning. When done right, marketing orchestration has the ability to deliver actionable data to sales, prioritize accounts, shorten sales cycle, accelerate pipeline and provide measurable outcomes.
It is of utmost importance to see the need on how to collect and store data. How to score data is also important. How to properly use the data is also important to identify.
