This means marketers need to be smarter about how they use data and the messages they construct. The research shows that consumers are twice as likely to get a positive impression of a brand from TV ads than from common digital formats.
Estimated reading time: 0 minutes, 27 seconds
Marketers That Use Customers’ Personal Data May Pay a Price
Using customers’ data may come at a price. That’s according to new research that finds 6 in 10 consumers say they’re “less inclined to use a product if their data is used for any purpose,” according to a recent article from CMO.