CMO Challenges (150)
Industry Struggles to Clean Up Political Advertising
- Saturday, 09 June 2018
- CMO Challenges
- Written by Administrator
The digital marketing industry is wrestling with creating new policies intended to maintain the integrity of content and the upcoming midterm elections. This is happening, of course, against the backdrop of special counsel Robert Mueller's continuing investigation into Russia meddling in the 2016 presidential race.
Read more...Privacy Advocates Become Media Darlings, Push for Regulation
- Saturday, 31 March 2018
- CMO Challenges
- Written by CMO Tech News Staff
The controversy over the alleged use of inappropriately obtained Facebook data by Cambridge Analytica is thrusting privacy advocates into the media limelight as the industry, regulators, legislators, and the general public struggle to understand the issue.
Read more...Shoppable Content Raises Questions Over Objectivity
- Saturday, 03 March 2018
- CMO Challenges
- Written by CMO Tech News Staff
Shoppable content appears to be growing in popularity with publishers and retailers while also raising questions regarding writers’ objectivity.
Read more...Email Scams Becoming More Frequent
- Sunday, 25 February 2018
- CMO Challenges
- Written by CMO Tech News
A whopping 88% of businesses were targeted by one or more phishing attacks during the past year, according to a new study by security firm Proofpoint. So reports MediaPost.
Read more...One-Third of Digital Marketers Working Loooong Days
- Sunday, 11 February 2018
- CMO Challenges
- Written by CMO Tech News
A recent survey of SearchEngine Journal’s Twitter audience found that 33% of digital marketers claim to work from nine to 12 hours daily, although 38% only work eight hour days. So reports SearchEngine Journal.
Read more...Tech Vendors Rush to Address Fraud, Brand Safety, Other Concerns
- Sunday, 04 February 2018
- CMO Challenges
- Written by CMO Tech News Staff
With the digital marketing industry getting peppered with a seemingly endless variety of scams, brand safety threats and other issues, tech vendors are rushing to launch new security products and services to win over clients.
Read more...Personalization: A Growing Focus for Brands in 2018
- Friday, 05 January 2018
- CMO Challenges
- Written by CMO Tech Staff
Advancements in artificial intelligence and growing pressure to boost return on investment will result in brands increasingly turning to personalizing customer interactions.
Read more...Top Mistakes Brands Make When Hiring Agencies
- Friday, 05 January 2018
- CMO Challenges
- Written by CMO Tech News
Failing to identify marketing firms’ roles, not sharing sufficient information, and not taking project ownership are a few common mistakes that brands make when hiring agencies. So reports Vertical Measures.
Read more...Marketers Believe eMail Marketing is Easy, But Not Most Effective
- Friday, 05 January 2018
- CMO Challenges
- Written by CMO Tech News
In a recent study by Ascend2 and Research Partners, only 10% of survey respondents said email is among the toughest marketing technologies to use. However, only 13% said it is the most effective channel. So reports MediaPost.
Read more...Retargeting Will Thrive Despite Increased Privacy Initiatives
- Sunday, 31 December 2017
- CMO Challenges
- Written by CMO Tech News
Advertising is likely to thrive this year despite facing challenges from privacy initiatives such as Apple’s Intelligent Tracking Prevention technology and Europe’s GDPR regulation. So reports MarketingLand.
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