CMO Challenges (150)
With Tenure Dropping, What’s Top of Mind for CMOs?
- Sunday, 16 February 2020
- CMO Challenges
- Written by CMO Tech News Staff
At just 3.5 years, CMOs have the shortest tenure in the c-suite, according a recent report by Korn Ferry. Against this backdrop, CMOs are facing a host of challenges, ranging from staffing to technology to budgets.
Read more...Watch Out For Top These Trends in Social Media
- Tuesday, 14 January 2020
- CMO Challenges
- Written by CMO Tech News Staff
Social Media, if used correctly, can be one of the most efficient and cost-effective ways for marketers to drum up attention. So reports WBOC.
Read more...CMO Challenge 2020: Survival
- Saturday, 04 January 2020
- CMO Challenges
- Written by CMO Tech News Staff
Some of the world's biggest brands have disrupted or eliminated the CMO role as it has evolved from a long-term brand building role into a data-focused operator role. The transition has placed the highly coveted title at risk of extinction. That's according to a report from Forrester entitled "Predictions 2020: CMO."
Read more...Personalization is Dying: Opinion
- Thursday, 12 December 2019
- CMO Challenges
- Written by CMO Tech News Staff
Personalized advertising risks creeping out consumers and is dying because software lacks the ability to show sympathy and empathy while fully understanding individuals. So writes Gerry McGovern in a recent CMS Wire opinion piece.
Read more...Internet Users Less Likely to Scan Search Results from Top to Bottom
- Friday, 06 December 2019
- CMO Challenges
- Written by CMO Tech News Staff
The more complex nature of Google’s search results page has resulted in individuals being less likely to view results from the top to bottom, which means businesses may not need to have the highest ranked listings. So reports The Drum.
Read more...M&A Heats Up As Firms Pursue Video Advertising
- Saturday, 30 November 2019
- CMO Challenges
- Written by CMO Tech News Staff
A streak of mergers and acquisitions is occurring as more firms work to build capabilities to improve their video advertising capabilities.
Read more...Marketing Budgets Declined in 2019
- Saturday, 30 November 2019
- CMO Challenges
- Written by CMO Tech News Staff
Marketing budgets declined from 11.2% of company revenue to 10.5% this year, according to a survey of chief marketing officers by Gartner. So reports Destination CRM.
Read more...Verizon Wins Apple Account as Native Advertising Grows
- Saturday, 16 November 2019
- CMO Challenges
- Written by CMO Tech News Staff
The once troubled Verizon Media Group, which consists of the former Yahoo and AOL brands, has secured an agreement to distribute native advertising on Apple News and Stocks via Apple devices across Australia, Canada and the U.K.
Read more...Verizon Wins Apple Account as Native Advertising Grows
- Saturday, 16 November 2019
- CMO Challenges
- Written by CMO Tech News Staff
The once troubled Verizon Media Group, which consists of the former Yahoo and AOL brands, has secured an agreement to distribute native advertising on Apple News and Stocks via Apple devices across Australia, Canada and the U.K.
Read more...Poor Ad Placement Can Cause Customer Defections
- Saturday, 16 November 2019
- CMO Challenges
- Written by CMO Tech News Staff
Of the 82% of U.S. consumers that find it annoying when ads appear next to low quality content, 62% say they will stop buying from brands that have committed the mistake, according to a recent ISA study. So reports ISA Insider.
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