Estimated reading time: 0 minutes, 18 seconds

Fraud Follows Advertisers to New Mediums

Friday, Nov 01 2019
CMO Challenges
Written by  CMO Tech News Staff
Fraud Follows Advertisers to New Mediums

Fraud is following digital advertising onto new mediums, such as streaming television and out of home displays, according to panelists at a recent Programmatic Punch. So reports The Drum.

With more than $500 million wasted every year on fraud, better education around criminal activity is required, says Rohan Kamra, Intel’s regional digital marketing manager.

Read the full article from The Drum.

Read 2752 times
Rate this item
(0 votes)
More in this category: « Marketing Industry Struggles with Attribution Dems, Trump Have Love-Hate Relationships with Big Tech »

Visit other PMG Sites:
PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.
Ok Decline