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Fraud Follows Advertisers to New Mediums

Friday, Nov 01 2019
CMO Challenges
Written by  CMO Tech News Staff
Fraud Follows Advertisers to New Mediums

Fraud is following digital advertising onto new mediums, such as streaming television and out of home displays, according to panelists at a recent Programmatic Punch. So reports The Drum.

With more than $500 million wasted every year on fraud, better education around criminal activity is required, says Rohan Kamra, Intel’s regional digital marketing manager.

Read the full article from The Drum.

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