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Fraud Follows Advertisers to New Mediums

Fraud is following digital advertising onto new mediums, such as streaming television and out of home displays, according to panelists at a recent Programmatic Punch. So reports The Drum.

With more than $500 million wasted every year on fraud, better education around criminal activity is required, says Rohan Kamra, Intel’s regional digital marketing manager.

Read the full article from The Drum.

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