Estimated reading time: 0 minutes, 25 seconds

Internet Users Less Likely to Scan Search Results from Top to Bottom

The more complex nature of Google’s search results page has resulted in individuals being less likely to view results from the top to bottom, which means businesses may not need to have the highest ranked listings. So reports The Drum.

The study, by Nielson Norman Group, found that sequential scanning, which was originally a prominent practice, has been replaced by a “pinball pattern” resulting from viewers focusing on images as well as descriptions of search listings.

Read the full article from The Drum.

Read 2877 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.