CMO Challenges

CMO Challenges (151)

How Has the Pandemic Changed Influencer Marketing?

Most of the changes ushered in by COVID-19 have accelerated existing trends, not created new ones. In many instances, this bodes well for influencers. That’s according to a new report from eMarketer.

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How Are CMOs Handling Reduced Headcount, Slashed Budgets?

With the pandemic hitting many companies hard, marketing organizations have to figure out how to navigate amid shrinking budgets and lowered headcounts. So reports CMS Wire.

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Most Marketers Burned Out Amid Major Changes

A recent survey from Blind finds that 83.3% of marketing and communications professionals say they’re burned out during the COVID crisis. That’s the most of any job function included in the survey of almost 7,000 people. And, it’s up from the 74.8% of marketing professionals that said they were burned out during a poll in February.

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What Will Happen to CMO Pay in 2020?

Most (84%) CMOs say their compensation is tied to improved business results. That could spell bad news for 2020 pay as the pandemic has disrupted most CMOs’ 2020 plans. So reports MarTech Series.

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5 Strategies for Digital Marketers During Pandemic

There are five digital marketing strategies that marketers should utilize during covid-19. So reports Marketing Tech.

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Stimulating Consumers’ Emotions and Connecting Amid the Pandemic

Empathy is a powerful took for marketers seeking to connect with consumers. So reports The Drum.

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What Will the 'Next Normal' Look Like for Marketers?

Many marketers are figuring out how to survive the current choppy waters until we get back to business as usual. However, it is likely the COVID-19 pandemic has changed marketing in profound and lasting ways that there will be no “going back” to the old normal.

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How Will the Pandemic Alter the CMO Role?

The CMO role has been in flux for some time with some eliminating it altogether, other splitting the responsibilities up among new and existing executive leaders, while some organizations are evolving the role. The coronavirus pandemic and its aftermath will undoubtedly change it even further.

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ROI: Getting Others to See Marketing’s Value

Marketers know the value they bring to the table. The problem is that not everyone else does. So reports Forbes.

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What Are Brands Communicating Amid Coronavirus Outbreak?

Last week, Twitter warned brands that the outbreak is not a marketing opportunity. But, brands still need to navigate these waters carefully in order to protect their brand while potentially strengthening relationships with customers.

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