CMO Challenges (150)
How Has the Pandemic Changed Influencer Marketing?
- Tuesday, 25 August 2020
- CMO Challenges
- Written by CMO Tech News Staff
Most of the changes ushered in by COVID-19 have accelerated existing trends, not created new ones. In many instances, this bodes well for influencers. That’s according to a new report from eMarketer.
Read more...How Are CMOs Handling Reduced Headcount, Slashed Budgets?
- Tuesday, 28 July 2020
- CMO Challenges
- Written by CMO Tech News
With the pandemic hitting many companies hard, marketing organizations have to figure out how to navigate amid shrinking budgets and lowered headcounts. So reports CMS Wire.
Read more...Most Marketers Burned Out Amid Major Changes
- Monday, 13 July 2020
- CMO Challenges
- Written by CMO Tech News Staff
A recent survey from Blind finds that 83.3% of marketing and communications professionals say they’re burned out during the COVID crisis. That’s the most of any job function included in the survey of almost 7,000 people. And, it’s up from the 74.8% of marketing professionals that said they were burned out during a poll in February.
Read more...What Will Happen to CMO Pay in 2020?
- Tuesday, 09 June 2020
- CMO Challenges
- Written by CMO Tech News Staff
Most (84%) CMOs say their compensation is tied to improved business results. That could spell bad news for 2020 pay as the pandemic has disrupted most CMOs’ 2020 plans. So reports MarTech Series.
Read more...5 Strategies for Digital Marketers During Pandemic
- Monday, 04 May 2020
- CMO Challenges
- Written by CMO Tech News Staff
There are five digital marketing strategies that marketers should utilize during covid-19. So reports Marketing Tech.
Read more...Stimulating Consumers’ Emotions and Connecting Amid the Pandemic
- Monday, 04 May 2020
- CMO Challenges
- Written by CMO Tech News Staff
Empathy is a powerful took for marketers seeking to connect with consumers. So reports The Drum.
Read more...What Will the 'Next Normal' Look Like for Marketers?
- Monday, 20 April 2020
- CMO Challenges
- Written by CMO Tech News Staff
Many marketers are figuring out how to survive the current choppy waters until we get back to business as usual. However, it is likely the COVID-19 pandemic has changed marketing in profound and lasting ways that there will be no “going back” to the old normal.
Read more...How Will the Pandemic Alter the CMO Role?
- Tuesday, 07 April 2020
- CMO Challenges
- Written by CMO Tech News Staff
The CMO role has been in flux for some time with some eliminating it altogether, other splitting the responsibilities up among new and existing executive leaders, while some organizations are evolving the role. The coronavirus pandemic and its aftermath will undoubtedly change it even further.
Read more...ROI: Getting Others to See Marketing’s Value
- Tuesday, 24 March 2020
- CMO Challenges
- Written by CMO Tech News Staff
Marketers know the value they bring to the table. The problem is that not everyone else does. So reports Forbes.
Read more...How to Snag That CMO Title
- Sunday, 15 March 2020
- CMO Challenges
- Written by CMO Tech News Staff
If you want to become CMO, here are four areas you may want to master. So reports Forbes.
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