CMO Challenges (150)
What's Next for the CMO Role?
- Monday, 11 April 2022
- CMO Challenges
- Written by CMO Tech News
The CMO role has changed dramatically in the last decade, with some firms ditching the title altogether and other re-adding it after previously ditching it. Other firms are evolving the role.
Read more...Don't Label Me 'Latinx': 3rd Eye's Chief Vision Officer
- Monday, 21 March 2022
- CMO Challenges
- Written by CMO Tech News
Diana Brooks, Chief Vision Officer at The 3rd Eye, recently penned an opinion column for AdAge arguing against the use of the term Latinx in most circumstances.
Read more...Steps CMOs Can Take to Strengthen the Bond with CFOs
- Saturday, 19 February 2022
- CMO Challenges
- Written by CMO Tech News
CMOs are increasingly leveraging complex marketing technology. They need to understand data about consumer behavior in order to drive growth and innovation. So reports Fast Company.
Read more...CMO Tenure on the Decline Because of Lack of Trust: Study
- Saturday, 19 February 2022
- CMO Challenges
- Written by CMO Tech News
Why is CMO tenure at its lowest point in the last decade? Marketing agency Boathouse Inc. recently conducted a CMO Study to find out.
Read more...Levi’s Brand Prez Out Amid Flap Over COVID-19 Views
- Saturday, 19 February 2022
- CMO Challenges
- Written by CMO Tech News
Jennifer Sey, brand president at Levi’s and mother of four, says she was pushed out of her job because of her COVID-19 views and her advocacy against virus-related school closures in California. So reports The New York Post.
Read more...Keep An Eye on These 10 Content Marketing Trends
- Friday, 03 December 2021
- CMO Challenges
- Written by CMO Tech News
The pandemic has been driving changes in consumer behavior and content marketing opportunities. So reports Search Engine Journal.
Read more...Here’s Why I Quit My CMO Job
- Monday, 29 November 2021
- CMO Challenges
- Written by CMO Tech News
Joe Toubes quit his job as CMO of Honeywell, a multinational, Fortune 100 company, and decided to take a sabbatical from work. So reports News Nation USA.
Read more...CMOs Need to Prepare for Cyber Breaches
- Monday, 07 June 2021
- CMO Challenges
- Written by CMO Tech News
Cybersecurity is typically viewed through a technological lens. But, cybersecurity—and specifically cyber breaches—surely impacts marketing and it ability to safeguard a brand’s reputation. So reports CMO from IDG.
Read more...Don’t Hurt Your Brand’s Cred: 15 Pitfalls to Avoid
- Monday, 24 May 2021
- CMO Challenges
- Written by CMO Tech News Staff
Firms, even with the best of intentions, may appear disingenuous in their marketing efforts, especially if they’re hoping to go viral by capitalizing on the latest trends. The Rolling Stone Culture Council shared 15 pitfalls marketers should watch out for if they want to avoid appearing inauthentic.
Read more...CMOs Gaining Influence, But Role Has A Branding Problem
- Saturday, 20 February 2021
- CMO Challenges
- Written by CMO Tech News Staff
More than half of marketing chiefs say their influence has grown, according to a recent survey. At the same time, just 5% say its decreased. So reports Marketing Dive.
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