CMO Challenges

CMO Challenges (151)

Brand Safety Concerns Spark Vendor Feeding Frenzy

Industry train wrecks often spark feeding frenzies, with vendors aggressively promoting that they can address new challenges with unique products and services. The growing train wreck of brand safety is no exception.

Read more...

Unilever Marketing Chief Calls for New Definition of Online 'Views'

Keith Weed, who is in charge of Unilever's $8.4 billion marketing budget, says having web surfers see half a screen for two seconds shouldn’t count as an online “view.” So reports CNBC.

Read more...

JPMorgan, JNJ Latest to Cancel YouTube Ads

JPMorgan Chase & Bank and Johnson & Johnson are the latest big brands to dump Google’s YouTube advertising platform out of concerns that their content may appear alongside of offensive videos. So reports Reuters.

Read more...

U.K. Marketing Agency Cancels Digital Advertising

Marketing agency Havas Group U.K. is cancelling all of its advertising spending on Google and YouTube on behalf of clients in response to advertisements appearing on websites or videos with inappropriate content, including politically extreme articles. So reports AdAge.

Read more...

U.K. Politicians Targeting Ads on Hate Websites

Claiming that Google and other platforms are profiting from hatred, members of the U.K. parliament are threatening to pass legislation regulating advertising if web portals don’t overhaul their practices. So reports The Guardian.

Read more...

What Are the Leading Industries for Digital Marketing ROI?

Most companies generate at least $5 in revenue for every dollar invested in digital marketing, but a handful of industries are leaders when it comes to return on investment. So reports Entrepreneur.

Read more...

Dispelling Content Marketing Myths

Content marketing is continuing to grow rapidly despite facing many challenges, such as declining engagement rates.

Read more...

Hiring Talented Marketers is a Challenge

MasterCard is making a big push into electronic payment services but is facing a big challenge with finding talented marketers who also understand technology, says Raja Rajamannar, CMO for the company. So reports Marketing Week.

Read more...

How to Hire Skilled Writers

According to a recent Business 2 Community article, 71% of respondents to a Twitter survey say they will increase their digital marketing budgets this year and that their biggest priority is to hire writers.

Read more...

Google to Allow Audit of YouTube Ad Data

With growing concerns industrywide regarding the accuracy of advertising data, Google has agreed to have its YouTube platform audited by The Media Rating’s Council. So reports Marketing Interactive.

Read more...

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.