He maintains that finding individuals who understand traditional marketing, such as assessing consumer needs, and also understand digital marketing is difficult.
Estimated reading time: 0 minutes, 18 seconds
Estimated reading time: 0 minutes, 18 seconds
MasterCard is making a big push into electronic payment services but is facing a big challenge with finding talented marketers who also understand technology, says Raja Rajamannar, CMO for the company. So reports Marketing Week.
He maintains that finding individuals who understand traditional marketing, such as assessing consumer needs, and also understand digital marketing is difficult.