The audit will assess the accuracy of third-party viewability reporting by Moat, Integral Ad Science and DoubleVerify.
Estimated reading time: 0 minutes, 15 seconds
Estimated reading time: 0 minutes, 15 seconds
With growing concerns industrywide regarding the accuracy of advertising data, Google has agreed to have its YouTube platform audited by The Media Rating’s Council. So reports Marketing Interactive.
The audit will assess the accuracy of third-party viewability reporting by Moat, Integral Ad Science and DoubleVerify.