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Google to Allow Audit of YouTube Ad Data

Saturday, Feb 25 2017

CMO Challenges

Written by CMO Tech News

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With growing concerns industrywide regarding the accuracy of advertising data, Google has agreed to have its YouTube platform audited by The Media Rating’s Council. So reports Marketing Interactive.

The audit will assess the accuracy of third-party viewability reporting by Moat, Integral Ad Science and DoubleVerify.

Read the full post from Marketing Interactive.

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