Roi Carthy, who is the chief marketing officer of ad blocking company Shine Technologies, recently opined that his company’s services were the equivalent of a nuclear weapon facing the advertising industry. So reports NBC.

Chief marketing officers were once relegated to the back seat in the corporate hierarchy with other C-level executives in control, but technology has revamped the power structure within many businesses. So reports B2BMarketing.

Marketing officers face a variety of paradoxes, including the need to create compelling content at a time when consumers are already bombarded by advertising, says Taco Bell CMO Marisa Thalberg. So reports CIO.

With more than 2,500 software-as-a-service products available for marketing, chief marketing officers need to be technology experts as they are held responsible for data collection, understanding signals, completing digital purchases, distributing content, and analytics. So reports MarketingDaily.