CMO Challenges (150)
How Actûrus Helps Solve the Toughest Market Research Challenges
- Saturday, 21 May 2016
- CMO Challenges
- Written by Karen M. Rider
In July 2015, The Pert Group and MSS joined forces to create Actûrus, establishing global leadership in consumer market research consultation, brand positioning and consumer behavior analysis. Their specialty is helping you solve your toughest marketing challenges.
Read more...Battling the CMO Burnout
- Friday, 13 May 2016
- CMO Challenges
- Written by Karen M. Rider
Today’s CMOs are burning the candle at both ends. They are pushed to the limits in pursuit of “the campaign” that will turn company profits in a marketing climate that has become unpredictable. As a result, the job lifespan for a CMO is barely over 28 months.
Read more...3 Top Challenges Facing Today’s CMOs
- Friday, 06 May 2016
- CMO Challenges
- Written by Karen M. Rider
It’s been called the most volatile job in the corporate leadership suite.
Read more...The Internet of Things and Other Tech Will Drive Massive Changes for CMOs
- Saturday, 09 April 2016
- CMO Challenges
- Written by CMO Tech News
More than half of the respondents in a recent Economist Intelligence Unit study believe the acceleration of technology, mobile lifestyles, and new marketing channels resulting from the Internet of Things will create the biggest changes in the marketing industry by 2020. So reports Marketing Land.
Read more...Tech Spending By CMOs On the Rise, But Landmines Exist
- Sunday, 20 March 2016
- CMO Challenges
- Written by CMO Tech News
The trend of chief marketing officers having increasing say over technology expenditures can present many pitfalls, including increased security risks and potential for undertaking projects that don’t live up to expectations. So reports MarketingLand.
Read more...Google, Yahoo Execs Debate Ad Blocking Merits with Shine CMO
- Sunday, 28 February 2016
- CMO Challenges
- Written by CMO Tech News
Roi Carthy, who is the chief marketing officer of ad blocking company Shine Technologies, recently opined that his company’s services were the equivalent of a nuclear weapon facing the advertising industry. So reports NBC.
Read more...CMOs Gaining More Influence, Thanks to Technology
- Sunday, 28 February 2016
- CMO Challenges
- Written by CMO Tech News
Chief marketing officers were once relegated to the back seat in the corporate hierarchy with other C-level executives in control, but technology has revamped the power structure within many businesses. So reports B2BMarketing.
Read more...Marketing Officers Challenged by Numerous Paradoxes
- Wednesday, 10 February 2016
- CMO Challenges
- Written by CMO Tech News
Marketing officers face a variety of paradoxes, including the need to create compelling content at a time when consumers are already bombarded by advertising, says Taco Bell CMO Marisa Thalberg. So reports CIO.
Read more...The Changing Skills Required of CMOs
- Sunday, 07 February 2016
- CMO Challenges
- Written by CMO Tech News
With more than 2,500 software-as-a-service products available for marketing, chief marketing officers need to be technology experts as they are held responsible for data collection, understanding signals, completing digital purchases, distributing content, and analytics. So reports MarketingDaily.
Read more...Complexity of Marketing Technology is Ballooning Rapidly
- Sunday, 07 February 2016
- CMO Challenges
- Written by CMO Tech News
The days of businesses buying standalone applications to address issues specific to individual channels, such as email or call centers, have rapidly given way to applications that seek to combine data and enterprises now typically have 17 different tools in their marketing stack. So reports MarTech Advisor.
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