While CMOs may be making technology decisions at a quicker pace than IT professionals, there is no evidence that the decision process has improved. Without understanding prior lessons about security, firms can fall into the same traps that snared Target, Home Depots, Sony, and others.
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Tech Spending By CMOs On the Rise, But Landmines Exist
The trend of chief marketing officers having increasing say over technology expenditures can present many pitfalls, including increased security risks and potential for undertaking projects that don’t live up to expectations. So reports MarketingLand.