While CMOs may be making technology decisions at a quicker pace than IT professionals, there is no evidence that the decision process has improved. Without understanding prior lessons about security, firms can fall into the same traps that snared Target, Home Depots, Sony, and others.
Estimated reading time: 0 minutes, 25 seconds
Tech Spending By CMOs On the Rise, But Landmines Exist
The trend of chief marketing officers having increasing say over technology expenditures can present many pitfalls, including increased security risks and potential for undertaking projects that don’t live up to expectations. So reports MarketingLand.
Most Read
-
-
Dec 08 2023
-
Written by CMO Tech News
The global ad market will continue its recovery next year,…
-
-
-
Nov 30 2023
-
Written by CMO Tech News
Nike has announced former longtime executive Nicole Hubbard Graham as…
-
-
-
Nov 30 2023
-
Written by CMO Tech News
Women’s clothing company Z Supply has made separate appointments for…
-
-
-
Nov 30 2023
-
Written by CMO Tech News
Fernando Machado, the chief marketing officer at plant-based food technology…
-