Respondents also maintained that it will be impossible to build and manage customer experiences without a single view of clients that will facilitate personalized conversations across technologies.
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The Internet of Things and Other Tech Will Drive Massive Changes for CMOs
More than half of the respondents in a recent Economist Intelligence Unit study believe the acceleration of technology, mobile lifestyles, and new marketing channels resulting from the Internet of Things will create the biggest changes in the marketing industry by 2020. So reports Marketing Land.