Strategy

The global ad market will continue its recovery next year, despite inflation and geopolitical turmoil, according to various projections.

Friday, 08 December 2023
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Campaigns

A $4 million advertising campaign backed by San Francisco business leaders may or may not restore the city’s recently tarnished brand, but it has already sparked an array of reactions.

Wednesday, 01 November 2023
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CMO Tech

As artificial intelligence continues to spread everywhere, the marketing industry is banding together to address risks while new AI-based tools for marketing pros are being introduced.

Sunday, 09 July 2023
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CMO Challenges

Chief marketing officers and CEOs are not always on the same page about the role of marketing, and at some organizations the divide is widening. So reports The Wall Street Journal.

Wednesday, 22 November 2023
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News

HanesBrands has appointed Richard Mcleod as chief marketing officer of the Champion activewear brand. So reports PPAI Media.

Friday, 08 December 2023
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