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What Were the Top Marketing Trends of 20…

As digital technology quickly evolves, it creates new marketing and sales opportunities. Reaping the benefits of innovation, however, can be challenging and often fraught with potential pitfalls.

Constant Contact Integrates Technology w…

Constant Contact has integrated its email marketing technology with Shopify to simplify the task of retailers connecting with clients. So reports MarTech Series.

AI Needs a Human Side to Work

Artificial intelligence needs empathy for the audiences it serves and marketers must understand the technology’s biases when it’s used for client-facing functions, says Kaiser Permanente CIO John Mattison. So reports...

Latest News

News

What Were the Top Marketing Trends of 20…

As digital technology quickly evolves, it creates new marketing and sales opportunities. Reaping the benefits of innovation, however, can be challenging and often fraught with potential pitfalls.

CMO Tech

Streaming Audio Advertising Could Be Nea…

Audio advertising on platforms such as Pandora, Spotify, iHeartRadio and streaming services for traditional AM and FM radio holds much promise as an avenue for brands to reach potential customers.

CMO Challenges

Federal Privacy Regs Could Thwart State …

A potential hodgepodge of state privacy regulations and the lingering memory of the Cambridge Analytica scandal are likely to spark a federal effort to pass legislation that could protect consumers’...

Strategy

Amazon’s Rapid Growth Captures Industryw…

Amazon’s recent ascent to the lofty position of being the nation’s third-largest advertising platform is sparking widespread discussion regarding the capabilities and limitations of the firm’s marketing and other concerns.

Campaigns

Adyoulike Launches Campaign for Black Fr…

Adyoulike, which runs a global native advertising platform, is promoting its services for Black Friday by highlighting five advertising tips. So reports The Drum.

RFPs

Pizza Hut Reaches Out to Marketing Agenc…

Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and has been suffering from flat sales, has asked creative agencies to submit marketing ideas, according...

People

Under Armour Stock Drops on News of Exec…

Under Armour’s stock price dropped 3.9% in premarket trading last week in response to news that Digital Officer Robin Thurston and Chief Merchandising Officer Harry Stafford are leaving the company...

New Products

New Study Reveals Trends in Marketing Te…

Walker Sands conducted a study this fall with 335 U.S. marketers on the subject of marketing technology adoption.

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PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.

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