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Gmail Tabs Haven’t Thwarted Email Marketing

Tuesday, Feb 21 2017
CMO Challenges
Written by  CMO Tech News

Gmail’s announcement in 2013 that it would add tabs to segregate promotional emails from other emails caused concerns among markets. But those fears that the technology would hinder digital marketing appear to be unfounded. So reports DMNews.

Many brands have reported no difference in click through and readership rates and some companies even saw improvements, says Tom Sather, senior director of research at email data solutions provider Return Path.

Read the full article from DMNews.

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