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Personalization is Dying: Opinion

Thursday, Dec 12 2019
CMO Challenges
Written by  CMO Tech News Staff
Personalization is Dying: Opinion

Personalized advertising risks creeping out consumers and is dying because software lacks the ability to show sympathy and empathy while fully understanding individuals. So writes Gerry McGovern in a recent CMS Wire opinion piece.

Indeed, Gartner believes that a lack of ROI and data management concerns will cause 80% of marketers to abandon personalized advertising by 2025.

Read the full article from CMS Wire.

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