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How Blockchain Tech Will Change Advertising

Friday, Dec 08 2017

CMO Tech

Written by CMO Tech News

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Blockchain technology will help prevent advertising fraud, cut out middleman in the sales process, improve the targeting of specific customers, and enhance transparency. So reports Forbes.

Agency AdChain is working to usher in those changes with its own native token that supports campaign auditing and secure impression tracking.

Read the full article from Forbes.

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