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Brands Taking Control of Advertising from Agencies

Friday, Aug 18 2017
Strategy
Written by  CMO Tech News

A survey by the World Federation of Advertisers has found that 38% of brands are taking increased control over advertising by adding clauses to contracts with their agencies. So reports Marketing Dive.

Among other factors, brands are seeking more control of advertising technologies and how money is spent with programmatic advertising.

Read the full article from Marketing Dive.

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