Jennifer Sey, brand president at Levi’s and mother of four, says she was pushed out of her job because of her COVID-19 views and her advocacy against virus-related school closures in California. So reports The New York Post.
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Women make up 50% of the country’s population and only account for about 24% of…
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It’s been called the most volatile job in the corporate leadership suite.
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Brands have frequently embraced evergreen content that is able to continually generate traffic and maintain…
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The position of chief digital officer has existed primarily among telecommunications companies, but is likely…
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Luxury fashion company Balenciaga is going to court against the production company behind its spring 2023 ad campaign, which enlisted stars from Nicole Kidman to Bella Hadid.
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Taco Bell has created a billboard that will dispense cheese…
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Church’s Chicken, which is a fast-serve restaurant chain that was…
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Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and…
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According to a new study, digital advertising is eating up larger chunks of budgets than ever before, shoppers are increasingly active on smart phones and social media is considered the most effective way to get new customers. So reports CMO Australia.
The Reach, Click and Conversions report released from Criteo surveyed Australian marketers and CMOs. Online advertising represents a larger slice of firms' overall advertising spend, climbing from 36.2% in 2014 to 44.8%.
The report also found TV, radio, outdoor and cinema advertising rose from 2014 to 2017, while print advertising has consistently dropped.
The global ad market will continue its recovery next year,…
Nike has announced former longtime executive Nicole Hubbard Graham as…
Women’s clothing company Z Supply has made separate appointments for…
Fernando Machado, the chief marketing officer at plant-based food technology…