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CEO: Asia- Pacific Marketing Demand Ripe for Growth

Bill Brock, co-founder of digital creative agency AnalogFolk, said advertising spending in Asia is surging amid high client demand, prompting the company to further expand into the East. So reports The Drum.

Lamenting on the unique needs in each region, Brock said China is focused on digital marketing, while Hong Kong is more focused on design. Australia, he said, is focused on a balance of the two. Brock also noted that the U.S. places a great emphasis on innovation due to its highly competitive landscape, and U.K. marketers place a high value on strategic planning.

Read the full article from The Drum.

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