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India's 'Brick-and-Mortars' Increasingly Looking to AR/VR: Expert

Anuj Kejriwal, CEO of Anarock Retail, said "smart" stores are increasingly employing Augmented Reality, Virtual Reality, analytic data and consumer-centric platforms to compete with the emergence of e-commerce in the digital era. So reports Fibre2Fashion.com.

Kejriwal said information technology is poised to make tapping into "tech-savvy consumers’ predilections" with effective in-shop "responses" more commonplace. 

He also predicted interactive holograms may be on the horizon in response to a demand for new shopping experiences. Consumer expenditure in India is slated to rise from $1,595 billion in 2016 to $3,600 billion by 2020, raising the stakes for winning the marketing war.

Read the full article from Fibre2Fashion.com.

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