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Australia to Showcase Off-beat Destinations with New Asia-centric Campaign

Tourism Australia is targeting India, Malaysia, Singapore and Indonesia with a $10 million campaign highlighting outside-the-box Australian destinations. So reports the Financial Review.

The campaign, called UnDiscover Australia, was introduced in Jakarta by Simon Birmingham, the new minister for Trade, Tourism and Investment. The campaign aims to leverage the depth of the country by bringing back repeat travelers who may have already seen the traditional cultural icons. 

Read the full article from the Financial Review.

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