Focusing on the West Coast, a beer garden party kicked off the campaign late last month in Los Angeles. The U.S. is considered a "top market" for Japanese breweries.
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Nearly two dozen Japanese breweries teamed up to launch the "Drink in a New Language" marketing campaign, set to run in the U.S.
Focusing on the West Coast, a beer garden party kicked off the campaign late last month in Los Angeles. The U.S. is considered a "top market" for Japanese breweries.