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Bidooh Moves Into Korean Market with Digital Out-of-Home Expansion

Bidooh, a first-of-its-kind digital Out-of-Home (OOH) platform, entered into an agreement with DBDB Labs to use 10,000 South Korean digital billboard screens. So reports The Business Desk.

The deal comes in the wake of a trial run testing the effectiveness of facial analysis aimed at real-time, targeted advertisements. The screens will be placed in book stores, shopping centers and offices. The screens will be rolled out over a period of three years.

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