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Aussie Advertisers Lag other Nations in Showing Diversity: Study

Friday, Nov 23 2018
APAC
Written by  CMO Tech News

Australia lagged other counties with respect to diversity in advertising campaigns, according to the most recent Shutterstock Diversity Research Report. So reports Campaign Asia-Pacific.

Many Australian marketers feel more can be done to improve representation in marketing and advertising campaigns, according to the survey. Of the Australians surveyed, 87% said there was "room for growth in selecting more diverse images." The study looked at national and generational differences with respect to marketing decisions in five global markets.

Read the full article from Campaign Asia-Pacific.

 

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