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New Ethics Code Disallows Unattainable Body Images in Australian Adverts

The Australian Association of National Advertisers updated it ethics code to prohibit marketing communications that are contrary to popular health and safety standards. So reports Marketing.

Advertisers will be prohibited from "portraying body shapes or features that are unrealistic or unattainable through healthy practices,” the article reads. Unrealistic post-production enhancements will also be prohibited.

Read the full article from Marketing.

 

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