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Ad Spending Up In India On Strength of Internet Sales

Zenith's Advertising Expenditure Forecast predicts a 15% growth in advertising spending for India in 2019. So reports Campaign India.

The nation is also experiencing a jump from 2017 to 2018, with internet growth pacing other mediums. The General Elections, Indian Premier League and Cricket World Cup are all expected to drive growth.

Magazine spending declined in 2018 and is expected to continue to slow in 2019.

Read the full article from Campaign India.

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