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Battle of the 'Sinking Payphone' Ads Continues

Telstra's advertising dispute case against competitor Singtel Optus was thrown out of court. So reports The Sydney Morning Herald.

Optus has been running ads with images of Telstra's phone boxes being consumed by sand in a desert and highlighting an industry changing-of-the-guard.

Telstra is arguing the campaign is "misleading and deceptive." Prior to the court decision, Optus won a separate case against Telstra regarding its advertising claims with respect to unlimited mobile plans.

Read the full article from The Sydney Morning Herald.

 

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