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Japan’s Hakuhodo Teams Up with Blockchain Company to Innovate Digital Advertising

Friday, Feb 15 2019
APAC
Written by  CMO Tech News

Hakuhodo, Japan’s largest ad space broker, is teaming up with Yuanbenm, a Chinese startup, to develop a “new form of digital advertising." So reports the ihodl.

Yuanbenm is a blockchain-focused company. The two companies will work toward a new business model called “Collectable AD.” Under the new model, consumers will actively participate in the spreading of advertisements rather than be merely passive receivers.

Read the full article in ihodl.

 

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