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Dentsu Aegis Network SEA, a unit of Japanese ad company Dentsu Inc., bought the Happy Marketer Group. So reports VC Circle.
Happy Marketer Group, founded in 2009, is based in Singapore and specializes in digital marketing. “Happy Marketer provides data, analytics, customer-relationship management, performance marketing, marketing technology and customer experience solutions to its clients,” according to the article.
The company will be integrated with Merkle Asia Pacific, another of Dentsu’s acquisitions.
Read the full article from VC Circle.
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