Patrons on social media expressed disappointment, although some realized the gag before the reveal. McDonald’s Australia said they were pleased some customers enjoyed the ruse, and was non-committal on if the burger would ever be produced.
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McDonald’s Marketing Prank Goes Awry in Australia
McDonald’s attempt at an “April Fools’ Day” joke angered consumers after the chain falsely claimed it was adding a new “McPickle” burger to its menu. So reports Fox News.