The American company teamed with Jack Morton to pull off the “travelling roadshow,” which featured pop-ups at malls, riding academies and test rides. The company emphasized the freedom and quality-of-life benefits the bikes bring.
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Harley-Davidson Pushes 'Freedom' Narrative in Chinese Tour
Harley-Davidson celebrated its 115th anniversary last year by going on a 10-city tour of China. So reports Campaign Asia.