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Taxi Cams Guess Age, Target Ads in Japan

Saturday, May 04 2019
APAC
Written by  CMO Tech News Staff
Taxi Cams Guess Age, Target Ads in Japan

Japanese taxis now are using scanners to determine riders’ age and gender to target ads. So reports Futurism.

The technology was put in the spotlight after a Google privacy engineer posted a photo on social media explaining the new system. E-commerce platform developer DeNA Co Ltd. developed the Premium Taxi Vision program used in the cabs. Advertising agency Geniee, Inc. sends a “relevant advertisement” after getting the data.

Read the full article from Futurism.

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