According to a survey of 200 business and marketing leaders in Australia conducted by Hotwire, 72% of Australian marketers experienced these events compared to 58% across the globe. Data security, government stability and protecting the environment were the top issues needing attention. The survey also measured what sorts of events would deter consumers, should a particular matter be poorly handled.
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Australian Marketers Handle More High-stakes Events Than Global Counterparts: Survey
Australian marketing leaders, compared to global counterparts, are more likely to engage in “a high stakes communications event.” So reports B and T.