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Bucking Trend, Only 7% of HK Consumers Trust Local Brands: Study

Friday, May 31 2019
APAC
Written by  CMO Tech News Staff
Bucking Trend, Only 7% of HK Consumers Trust Local Brands: Study

A new McCann Worldgroup study shows only 7% of Hong Kong consumers trust local brands. So reports Marketing Interactive.

The “Truth about Global Brands 2: Decoding the Shifting Dynamics for Brands in Hong Kong and Southern China” report also showed, more broadly, 64% of those in China trust local brands compared to global ones, contrasting the Hong Kong respondents. Compared to 2015, consumers around the world trust local brands more and global brands less.

Read the full article from Marketing Interactive.

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