The results, which came from an IAB Australia and PwC report, show digital spending is up $2.2 billion (Australian), representing a nearly 5% increase from Q1 last year. Behind video, the next most popular display formats were “content, native or infeed, accounting for 35%, with standard display coming in at 18%,” the article reads.
Click here to read the full article from Campaign Asia.
Estimated reading time: 0 minutes, 23 seconds
Australian Q1 Video Spending Up 5%
First-quarter results show video advertising is surging in Australia’s digital ad market. So reports Campaign Asia.
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