Estimated reading time: 0 minutes, 24 seconds

EU, Italy Marketing Campaign in Asia Highlights 'Wholesomeness' of Produce

A new campaign funded by CSO Italy and the European Union is hoping to promote the fruit and vegetable sector to consumers in Asia. So reports Eurofruit.

The campaign is called “The European Art of Taste: Italian Fruit & Veg Masterpieces.” Consumers, industry professionals and journalists in China, Taiwan, Japan and Hong Kong will be the target of the three-year initiative highlighting the “quality, guaranteed safety and wholesomeness that are certified by strict European production regulations.”

Read the full article from Eurofruit.

Read 2911 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.