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Lotte Duty Free’s “Let’s Do something Fun” summer campaign kicked off Tuesday, July 2, and features South Korean icons like actor Ji Chang-wook and girl group ITZY. So reports the Moodie Davitt Report.
Videos, produced in Korean, English, Chinese and Japanese, will be made weekly and aired across a number of social media platforms to bring the retailer to a global audience. Additional promotions will feature 60 domestic and overseas influencers announcing the new campaign to followers.