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Brand Silence as Hong Kong Erupts is Curious, Concerning: Opinion

Sunday, Aug 18 2019
APAC
Written by  CMO Tech News Staff
Brand Silence as Hong Kong Erupts is Curious, Concerning: Opinion

As protestors flood the streets of Hong Kong, large brands have largely chosen not to take sides, despite generally trying to align themselves with the needs of consumers. So reads a Campaign Asia-Pacific editorial.

“It's disappointing that no one has found, or dared to find, some way to at least show some modicum of affinity with this inarguably significant thing that's happening,” said Matthew Miller, managing editor at Campaign Asia-Pacific. According to the article, some smaller brands have taken a stand, though.

Read the full article from Campaign Asia-Pacific.

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